TREATY OAK DISTILLING

Brand Refresh, Packaging, Retail, Digital & Experiential Design

Role: Sole Designer & Brand Marketing Specialist
Company: High Basin Brands
Location: Austin / Dripping Springs, Texas

Treaty Oak Distilling is a Texas whiskey brand rooted in heritage, craftsmanship, and a destination-driven distillery experience. As the sole designer at High Basin Brands, I led the creative execution and ongoing evolution of Treaty Oak’s brand across packaging, retail, digital, social, and on-site experiences.

My work spans long-term brand refresh initiatives as well as fast-paced, real-world deliverables — ensuring the brand feels cohesive whether experienced on a whiskey bottle, a tasting menu, a social post, or in person at the distillery.

Brand refresh and visual identity evolution

Whiskey label design and production refinement
Retail & POS design for on-premise and in-market use
Social media strategy, content creation, and photography direction
Event, menu, and experiential design for the distillery
Cross-functional collaboration with leadership, sales, operations, and vendors

This role required balancing heritage storytelling with modern usability, while designing at scale across physical and digital touchpoints.

I owned end-to-end creative direction and execution for Treaty Oak, including:

My Role

Brand Refresh & Packaging

I collaborated directly with leadership and external partners to evolve Treaty Oak’s visual identity while preserving its Texas heritage. When early agency concepts didn’t fully meet the brand’s vision, I built new label mockups by combining preferred elements, refining textures, and defining Pantone color systems for accurate print production.

This process included:

Iterative label redesigns across the full whiskey lineup

Material and finish exploration (embossing, foil, matte vs gloss)
Pantone color management and print-ready production files
Photography direction to reflect the updated brand tone

Rebrand & Label System Evolution

As the sole designer leading Treaty Oak’s rebrand, I was responsible for translating high-level brand direction into a refined, production-ready visual system. The goal was to modernize the brand while preserving its Texas heritage, craftsmanship, and credibility within the whiskey category.

Early agency concepts established a starting point, but as the work progressed, it became clear the brand needed stronger cohesion, texture control, and shelf presence. I stepped in to guide the rebrand forward through hands-on design, iteration, and visualization.