Ghost Hill Organic Vodka
Brand Launch, Website, and Ongoing Creative Development
Building a Brand from the Ground Up
Designing the website for Ghost Hill Organic Vodka was just one of the many creative responsibilities I took on for this brand. When I first joined the team, the only finalized brand elements were the bottles and labels—beautifully crafted by the incredibly talented studio Sensitive Work, known for their deep focus on brand development at every level.
I had the privilege of collaborating closely with the original bottle and logo designer, whose vision laid the foundation for the brand’s identity. With this groundwork in place, I took on the task of building everything around it: refining and expanding the visual system and developing all consumer-facing brand expressions.
Expanding the Brand System
Once I came on board, I inherited a set of base design files and evolved them into a comprehensive brand system. This included:
Label revisions for approvals and compliance
Brand book and guidelines documenting color, type, usage rules, and tone
New logo lockups and variations for different platforms
Consistent visual language extended across packaging, web, social, and print
Every asset was created with the intent of reinforcing Ghost Hill’s identity: clean, organic, and crafted with care.
Launch Campaign & Visual Assets
To bring Ghost Hill to life visually, we partnered with Swoon Studio, a Dallas-based photography team, for an incredible launch photoshoot art directed by the original bottle designer. These assets became the foundation for all our launch and sustain efforts, including:
Social media content and templates
E-commerce visuals for Shopify
Product and lifestyle photography libraries
Launch-ready ad assets for digital and print
Website Design & Coding Integrations
I designed and launched the Ghost Hill Organic Vodka website on Shopify, ensuring it reflected the premium, organic essence of the brand while remaining clear, functional, and conversion-focused.
Key contributions included:
UX/UI design for a seamless customer journey
Custom layouts and typography integration using code injections
Product pages, brand story pages, and recipe features
Implementation of e-commerce features, shopping points, and customization modules
This digital presence became the cornerstone of the brand’s consumer experience and sales funnel.
Integrated custom fonts (Pondre and Haas Text Mono)
Built custom modals & pop-ups, including age verification
Embedded location-finding widgets and lead-capture forms
Linked products seamlessly to Toast (on-premise sales) and Instacart (off-premise delivery)
The result: a functional e-commerce & brand hub optimized for conversions and storytelling.
Content & Marketing
Led the launch and early growth of Ghost Hill’s social media accounts, establishing a clean, consistent grid aligned to brand guidelines and maintained the platforms over time
Helped manage paid ads to drive awareness and traffic
Helped oversee content production, including photoshoots (art direction, styling, coordination)
Packaging & Sales Enablement
Beyond digital, I supported physical brand touchpoints:
Collaborated on packaging refinements (bottle details, illustrations, compliance)
Designed and produced POS & sales materials:
Shelf talkers
Case cards
Display toppers
Coolers & signage
shellf design
3d rendering
Uploaded product info to supplier platforms and maintained spec sheets for distributors
