Born and raised between the vibrant landscapes of Texas and Mexico, my work has always been rooted in creativity, culture, and connection. I was born in El Paso, Texas, and spent my early years surrounded by the rich textures and traditions of Chihuahua, Mexico. Eventually, my family returned to Texas, where I completed high school before moving to Austin—a city that immediately felt like home.

Now based in Austin, I’m a graduate of St. Edward’s University with a double major in Graphic Design and User Experience Design. Over the past two years, I’ve worked as part of the in-house creative team at High Basin Brands, where I’ve led and supported the full spectrum of brand-building—spanning visual identity systems, packaging design, marketing campaigns, content strategy, and digital experiences for multiple consumer brands, including Treaty Oak Distilling and Ghost Hill Organic Vodka.

I began my career as a Creative Designer and have since grown into a Brand Marketing Specialist role, gaining hands-on experience in design, UX, social media, e-commerce, digital marketing, and brand strategy. My work bridges creative direction and execution—transforming abstract ideas into clear, cohesive brand worlds that resonate with their audiences.

Whether building a brand system from the ground up, developing packaging that tells a story, leading the social media accounts as well as creative elements including photoshoots for socials, creating websites, or creating digital campaigns that drive engagement, I approach every project with a strategic mindset and a deep commitment to design that is both beautiful and functional.

At the core of my work is a belief in the power of storytelling and design to connect people, spark emotion, and inspire action. I’m driven by curiosity, energized by collaboration, and passionate about bringing bold ideas to life.